ROB ZOMBIE Teams Up With SPENCER GIFTS To Take Over Halloween

September 18, 2002

FOR IMMEDIATE RELEASE:

EGG HARBOR TOWNSHIP, N.J., Sept. 18 /PRNewswire/ -- Spencer Gifts, LLC, the world's headquarters for Halloween, is ready for the arrival of rock star Rob Zombie's Carnival of Souls promotion this Halloween! The Carnival of Souls is being led to life Friday the 13th of September by the headmaster Rob Zombie, Spencer Gifts, Spirit Halloween Stores, Pete's Wicked Ale(R), Geffen Records(R) and Lion's Gate Entertainment(TM)!

"Spencer Gifts has been THE Halloween destination for over 35 years," said Michael Champion, promotion and publicity manager. "Rob Zombie and his Carnival of Souls epitomize Halloween and will provide Spencer Gifts customers with the ultimate interactive Halloween experience!"

Terrifying point-of-sale materials in Spencer Gifts, Spirit and online at Spencergifts.com will feature Rob Zombie's Carnival of Souls CD-ROM, offered as a free gift with purchase, and a national sweepstakes from Pete's Wicked Ale. The sweepstakes will peak with a grand prize trip to party with Rob Zombie at the premiere of his new movie House of 1,000 Corpses.

Rob brings the Carnival of Souls to life with the most horrific CD-ROM ever — the Halloween Takeover. The CD-ROM is hosted by Rob himself and features:

* Haunting Rob Zombie tunes and music videos!
* Sneak peek from Rob's new movie House of 1,000 Corpses!
* Access to thrilling game demos like No One Lives Forever(TM) 2!
* Wicked treats from Pete's Wicked Ale!
* Demonic deals like a discount subscription to horror magazine — Rue Morgue(TM)!
* And many more horrifying elements!

The Carnival of Souls promotion will jump to life outside the more than 900 Spencer Gifts and Spirit Halloween Superstores on September 23rd. Thousands of Pete's Wicked Ale retailers nationwide will join the Carnival of Souls as it looks toward Halloween! Pete's Wicked Ale header cards will give consumers an exclusive special offer from Spencer Gifts & Spirit for their next purchase.

In addition, Rob Zombie's takeover of Halloween will bring Pete's Wicked Ale and Spencer Gifts into hundreds of bars and clubs as they instill the energy of the Carnival of Souls in hundreds of thousands of Halloween consumers. All Pete's Wicked, Spencer Gifts and Spirit Halloween Superstore in-store materials will feature the culmination of the promotion — Lion's Gate Entertainment's release of Rob's film — House of 1,000 Corpses!

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